Search Engine Marketing Ireland

Search Engine Marketing: SEO, AI Search and PPC as One Strategy

Search does not just mean Google anymore. Your buyers find suppliers in three places: the organic results, the AI answers above them, and the ads above those. Search engine marketing is one strategy that covers all three. One team, one plan, one monthly report.

Search marketing strategy illustration

Three Lanes. One Team. One Strategy.

The content that ranks in Google is the same content AI tools cite. The landing page that converts your ad is the same page that needs to rank. Run them together and every piece of work feeds all three channels.

Organic Search (SEO)

Technical foundations, content that answers real buyer questions, and authority your competitors cannot fake. Full detail and programme tiers on our SEO page.

300+sites under our care
AI Search (AEO and GEO)

When buyers ask ChatGPT or Google’s AI who to buy from, the answer comes from what those tools can find and trust. We build the structure, answers and proof that make your business citable.

5 newAI queries, no incumbent
Paid Search (PPC)

Google Ads managed in-house on the same buyer research, with landing pages that match what the ad promised. We manage more than €30,000 a month in client Google Ads budgets.

€30k+monthly ad spend managed
One Plan, One Report

Ads, organic and AI visibility in one monthly report. The ad data tells the SEO work exactly which keywords convert. No split-supplier setup can offer that.

1 teamthree search surfaces

What Search Engine Marketing Costs.

Combined search engine marketing is a bespoke agreement, shaped on a 20-minute call, because the right mix of organic, AI search and paid depends on where your buyers actually are. Each lane has transparent pricing on its own page: SEO programmes run from €1,500 to €7,500 per month, and PPC management is scoped to your media budget.

Start with PPC

You need enquiries this quarter. We build the account, fix the tracking and launch campaigns. Results from week one, and the ad data shows which keywords are worth earning organically.

Start with SEO

You are investing for the long term. Technical foundations, content that answers real buyer questions, and the structure that makes your business citable in AI answers.

Run both

The full programme. Ads fund and inform the organic work, and organic lowers what you need to spend on ads over time. One team, one plan, one report.

If your budget will not stretch to a full SEO programme yet, start with paid search. PPC drives convertible business from the first week, while SEO is an investment that compounds over quarters. Plenty of businesses start on ads, prove the return, then fund the SEO programme out of it.

Not ready for a monthly retainer? Our PPC KickStarter gets your account built, conversion tracking working and your first campaigns live for a one-time €1,500. Prove the return, then decide about management.

Who This Is For

You sell something worth finding: B2B services, ecommerce, professional services with real deal sizes. You want a supplier who does the work rather than sends reports about the work.

For SEO, commit to at least six months, because organic search compounds.

For paid search, there is no such wait. Enquiries can start in the first week.

PStart with PPC if

  • You need enquiries this quarter
  • You are launching something new
  • You want to test demand before committing
  • You can answer the enquiries when they land

SStart with SEO if

  • You can invest across six months or more
  • Organic already brings some business
  • You want visibility that compounds
  • Your buyers research before they buy

What’s Included in a Search Engine Marketing Engagement.

One team runs all three lanes. What differs by engagement is depth and scope, not quality.

Technical SEO Audit
Full review of site structure, crawlability, indexation, and Core Web Vitals, plus the schema and entity signals LLMs use. Every issue documented with priority and fix.
Conversion Tracking Setup
Analytics and conversion tracking done properly, so every lane reports real enquiries and sales, not vanity clicks.
Google Ads Build and Management
Campaigns built on buyer research, managed in-house weekly. Budgets respected, spend accountable.
AI Search Optimisation (AEO and GEO)
The structure, answers and proof that make your business citable in ChatGPT, Perplexity and Google AI Overviews.
Keyword and Buyer Research
One research base feeds the ads, the content and the AI answers. Searches your buyers actually make, mapped to the right pages.
Landing Page Alignment
The page the ad lands on says what the ad promised. Built on WordPress, measured, improved.
Monthly Performance Report
Rankings, spend, conversions and AI share-of-voice in one plain-English report. What moved, why, and the next 30 days.

Our Search Marketing Process. Diagnose Before We Optimise.

Four stages across all three lanes. What scales with engagement is depth and velocity, not methodology.

01
Audit
  • Technical site crawl
  • Core Web Vitals baseline
  • Current rankings review
  • Ads account and tracking audit
  • Keyword opportunity mapping
02
Strategy
  • Priority fix list
  • Target keyword set
  • Media plan and budget split
  • Content gap analysis
  • 90-day roadmap
03
Execute
  • Technical fixes
  • On-page optimisation
  • Campaign builds and optimisation
  • Content production or briefs
  • Internal linking
04
Report
  • Monthly performance report
  • Rankings and spend movement
  • Traffic and conversion data
  • Next 30-day priorities

The first stage of every engagement is a full diagnostic baseline using your own Search Console and Analytics data. Part of standard Phase 1 Discovery, not invoiced separately. By the end you have a complete picture of where your site stands, whether you proceed with us or not.

Why One Team Beats Three Suppliers.

Run search through separate suppliers and you pay three agencies to fight over one website. Run it together and every piece of work feeds all three channels. If you only want organic, our SEO programmes stand alone. If you need business this quarter, ads start converting in week one.

3Three suppliers

  • The same keyword research paid for twice
  • Ads and content contradict each other
  • Nobody owns the number that matters
  • Three reports, no single story

1One team

  • One research base feeds all three lanes
  • Ad data shows the SEO work what converts
  • One person accountable for the outcome
  • One report that explains itself

Frequently Asked Questions About Search Engine Marketing

Is this implementation or just consultancy and reports?

Implementation. We do the technical work, write and publish the content, build the campaigns and make the changes. You approve; we ship. Reports describe what we did, not what you should do.

What is the difference between SEO and search engine marketing?

SEO is one lane: earning organic rankings. Search engine marketing is the full road: organic rankings, AI search visibility and paid ads run as one strategy. If you only want organic, our SEO programmes stand alone.

Should I start with SEO or paid ads?

It depends on when you need the business. Paid search delivers enquiries from week one and switches off the day you stop paying. SEO takes months to build and keeps paying after the work is done. If you need revenue now, start with PPC. If you can invest for the long term, run both, because the ad data tells the SEO work exactly which keywords convert.

How do I get my business to show up in AI search results?

The basics decide it. Clear pages that say what you do and what it costs, real answers to the questions your buyers ask, and proof a cautious stranger can check. Do that well and the AI tools have something worth citing. We build exactly that.

Do you manage Google Ads yourselves?

Yes, in-house. We manage over €30,000 a month in client ad budgets. The person running your ads sits beside the person doing your SEO, which is the point.

What does search engine marketing cost in Ireland?

Serious retainers run from roughly €1,500 to €7,500 per month depending on scope, plus your ad budget for paid search. Below that range, verify what is actually being done. Full SEO tiers are on our SEO page; combined plans are scoped on a call.

What is the PPC KickStarter?

A one-time €1,500 engagement: account build, conversion tracking, first campaigns live, and a 30-day review. It is the right entry when a monthly retainer is not justified yet.

Search Engine Marketing Across Ireland, the UK, and the US

We work with clients across Ireland from our base in Bray, Co. Wicklow, plus UK and international businesses targeting multi-region search. Same process, same reporting, delivered remotely.

IEIreland

Dublin, Cork, Galway and Limerick, run from our base in Bray, Co. Wicklow.

UKUnited Kingdom

London and the regions, for businesses selling into both markets at once.

IntInternational

Multi-region organic and paid, run as one plan rather than one per country.

Real Results

Real results from live websites.

Here is what search marketing done properly looks like: with numbers, not promises.

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