Paid search reaches people who are already looking for what you sell. We build the account, fix the tracking and manage the spend in-house. We manage more than €30,000 a month in client Google Ads budgets, including a €60,000 campaign for an Irish media brand.
Every account is built on the same four standards. Budgets change between clients; standards do not.
Conversion tracking before spend. If we cannot measure a real enquiry or sale, we do not scale a campaign. Most accounts we inherit are measuring the wrong thing.
The person running your ads sits beside the person doing your SEO. One research base feeds both, so the ad data shows which keywords are worth earning organically.
You see what was spent, what it returned and what changes next month. Budgets are respected. No silent overspend, no dashboard theatre.
The account is yours. Your billing, your data, your campaign history, whether you stay with us or not.
Start with a one-time build, or move straight to managed campaigns. Management is scoped to your media budget, because a €3,000 monthly spend and a €30,000 monthly spend need different work.
The right start when a monthly retainer is not justified yet. Prove the return, then decide about management.
Google Ads account build. Conversion tracking configured and tested. Keyword and buyer research. First campaigns written and launched. A 30-day review with the numbers.
Ongoing management for businesses running meaningful budgets. Priced against your media spend and agreed before we start.
Everything in KickStarter. Weekly optimisation. Search term and negative keyword management. Landing page alignment. Monthly performance report in plain English.
Ads fund and inform the organic work, and organic lowers what you need to spend on ads over time.
Everything in PPC Management, plus SEO and AI search visibility as one strategy. See our search engine marketing page.
Ad budget is paid directly to Google by you. We never mark up media spend.
You sell something with a real deal size, and you need enquiries sooner than organic search can deliver them.
Good fit: B2B services, ecommerce, professional services, and businesses launching something new.
Poor fit: very low margins, or no capacity to answer the enquiries when they arrive.
!Hold off if
YPaid search suits you if
Every account gets the same standard of setup and analysis. What differs is the depth of ongoing work.
Four stages. What scales with budget is depth and velocity, not methodology.
The first stage of every engagement is a full diagnostic baseline using your own Search Console and Analytics data. Part of standard Phase 1 Discovery, not invoiced separately. By the end you have a complete picture of where your site stands, whether you proceed with us or not.
The ad data shows exactly which keywords convert, which tells the SEO work what to earn for free. Run them separately and you pay two suppliers to learn the same lesson twice. Both lanes together are our search engine marketing service.
2Run separately
1Run together
Our KickStarter build is a one-time €1,500. Ongoing management is scoped to your media budget and agreed before we start. Your ad budget is paid directly to Google and never marked up by us.
Enough to buy meaningful data. Below roughly €1,000 a month most accounts cannot gather enough conversions to optimise properly. We will tell you honestly if your budget is too small to work.
Campaigns can deliver enquiries in the first week. The first month is about learning which searches convert. Real optimisation gains show from month two.
Yes, in-house. We manage over €30,000 a month in client ad budgets. The person running your ads sits beside the person doing your SEO, which is the point.
You do. Your billing, your data, your campaign history. If you leave, everything stays with you.
If you need business this quarter, paid search. If you are investing for the long term, organic. Most businesses that can afford both run them together, because the ad data makes the SEO work faster.
We work with clients across Ireland from our base in Bray, Co. Wicklow, plus UK and international businesses. Same process, same reporting, delivered remotely.
IEIreland
Dublin, Cork, Galway and Limerick, run from our base in Bray, Co. Wicklow.
UKUnited Kingdom
London and the regions, for Irish businesses selling into the UK market.
IntInternational
Multi-country campaigns where one account has to work across several markets.
Here is what search marketing done properly looks like: with numbers, not promises.
