Productised WordPress Sprint

Launch Sprint. Ship a Website That Performs in 4 Weeks.

A WordPress build for businesses that need to ship fast with low overhead.

Fixed scope, fixed price, fixed dates. Two cohorts a month, four weeks from kickoff to live. 

One standard. Every build.

Sprint isn’t a stripped-down version of our work. It’s our standard delivery, productised — same structure, same performance benchmarks, same care. Faster, because the format is fixed.

Structure Comes First
Before design or development begins, the site is structured to move visitors toward a clear action. No guessing. No hoping.
Performance Is Foundational
Speed, stability, and search performance aren’t extras. They’re built in from day one. Every site targets 90+ Lighthouse scores.
Built to Change
Businesses evolve. Your website should evolve with them. Every build is flexible enough to grow without starting over.
Ownership After Launch
You own everything. Your code, your content, your hosting. No lock-in, no ransom, no dependence on us to make a text change.

This standard applies to every build. What changes is how it’s implemented.*

Sprint Pricing. Fixed. No Surprises.

One product, one price, one timeline.

Two cohorts a month — first and third Monday — capped at two active sprints at a time. Bookings close two weeks before kickoff. 50% deposit to lock your slot. 50% on launch day. 

Launch Sprint
Fixed price:

€3,500

For founders, marketing leads, and operators who need a proper website live in 4 weeks — not a project to manage. 50% deposit to lock your cohort slot. 50% on launch day.

Typically includes:
  • Up to 6 pages of bespoke design
  • Website copy written from a 90-min kickoff interview
  • Mobile-first WordPress build on Bricks
  • On-page SEO, schema, and Core Web Vitals optimisation
  • Contact form, analytics, and conversion tracking setup
  • Three structured review windows, fixed timeline
  • Site live on day 28 — final 50% invoiced on launch
  • If we don’t kick off your cohort on the agreed Monday, full refund of your deposit

Sprint exists because I got tired of watching good projects die in 12-week agency timelines. If your project fits the shape — a focused marketing site, real assets ready, a team that can give feedback in 48 hours — this is the fastest, cleanest way to ship. If it doesn’t fit, I’ll tell you on the call. Either way you’ll know within 20 minutes whether we’re a fit.
— Jack O’Connor

We take on a limited number each quarter to protect quality and timelines.

Every build meets the same standard. What differs is scope, complexity, and the level of engineering required to support the business properly.

All prices exclude VAT. Content production is included as standard — we write your website copy from a kickoff interview.

Frequently Asked Questions About Launch Sprint

What's the catch with a 4-week timeline?

The format. Sprint isn’t faster because we cut corners — it’s faster because the scope is fixed, the dates are fixed, and we make the decisions we’d normally ask you to make. You get a 90-minute kickoff interview, three review windows, and a site live on day 28. The trade-off is that this isn’t the right product if you need open-ended creative direction or extensive stakeholder rounds.

50% deposit to lock your cohort slot. 50% on launch day, once the site is live and signed off. The deposit is fully refundable if we don’t kick off your cohort on the agreed Monday. Once kickoff happens, the deposit is non-refundable — your slot, your designer, your developer, and your launch date are all locked, and the team is committed for four weeks.

The final 50% is invoiced when the site is live and you’ve signed off it works. The three structured reviews during the sprint exist precisely so there are no surprises at launch — you see and approve direction at design, build, and pre-launch. If something genuinely isn’t right at launch, we fix it before invoicing. What we won’t do is rebuild from scratch on launch day because preferences shifted — that’s what the review windows are for.

The sprint continues. Each of the three reviews has a 48-hour window. If you don’t respond, the team makes the call and moves to the next phase. Your site still ships on day 28. If you miss the asset deadline before kickoff, your slot rolls free of charge to the next cohort — but once kickoff happens, the timeline is the timeline.

Sprint uses one of three productised design directions, adapted to your brand colours, photography, and content. Inside each direction there’s plenty of flexibility. If you need fully bespoke art direction, multiple design rounds, or custom illustration, you want a Custom build, not a Sprint.

Additional pages can be added at €350 each, agreed at booking. Anything beyond 10 pages probably means Sprint isn’t the right product — book a call and we’ll tell you straight.

Your site goes onto HostLogic, our managed WordPress hosting, included for the first 12 months. After that, hosting renews at standard rates. We’re available for ongoing work — extra pages, design tweaks, performance work — billed at agreed rates and scheduled into a future cohort if it’s substantial.

What's In Scope. What's Not.

Sprint is a fixed-scope, fixed-price product. Anything beyond the standard scope is handled with transparent add-on pricing — agreed before the work happens, never after.

Additional Pages

Sprint includes up to 6 pages. Additional pages can be added at €350 each, agreed at kickoff and added before week 2 design begins.

A “page” is any template with its own URL. Blog posts and individual products share templates and aren’t counted as pages.

eCommerce (WooCommerce)

A simple WooCommerce store (up to 30 products, Stripe, standard shipping) can be added to Sprint for +€1,500, agreed at booking.

Anything more complex — subscriptions, trade pricing, multi-vendor, integrations — is out of scope for Sprint and handled as a custom build.

Cohort & Slip Rules

Two cohorts a month, first and third Monday. Bookings close two weeks before kickoff. 50% deposit locks your slot — fully refundable if we don’t kick off on the agreed Monday. Asset deadline is five days before kickoff. If you miss it, your slot rolls free of charge to the next cohort.

Once kickoff happens, the sprint ships on day 28 — if a review window passes without input, the team makes the call and continues. Final 50% is due on launch day.

Who Sprint Is Not For.

The Sprint is the wrong product if any of these apply: you need 20+ pages, you want a custom design system built from scratch, you don’t yet know what your site needs to say, you can’t commit to delivering assets within 5 days of booking, or you need stakeholder approval rounds beyond the three structured reviews. For those builds, you want a Custom project, not a Sprint — book a call and we’ll tell you straight which fits.

One principle that makes the 4-week timeline possible.

We write your website copy.

This is the single biggest decision we’ve made about how we run projects, and it’s the reason we ship on time.

Client-supplied copy is the number one thing that delays websites. Not design, not development — content. Even smart, capable, professional clients find it hard to write their own site, because writing marketing copy about your own business is a genuinely different skill from running the business.

We interview you, we draft, you approve. You get a better website, faster, with almost no effort on your side.

What's Included in Every Sprint.

Sprint is a productised package, but the standard underneath is our standard. Every Sprint includes:

Custom WordPress Design

Tailored to your brand, your customers, and the actions you need visitors to take.

Mobile-First Development

Built for how people actually browse. Responsive across every device and screen size.

Conversion-Focused Structure

Clear paths from landing to enquiry. Every page has a job and a next step.

Technical SEO Setup

Meta titles, schema, sitemap, internal linking, image optimisation. Done at launch, not retrofitted.

12 Months Managed Hosting

Every site goes onto HostLogic. Monitored, backed up, and maintained from day one.

Content Guidance

We tell you what to write, where to put it, and how to structure it for visitors and search engines.

Post-Launch Support

Every build includes 30 days of post-launch support. After that, ongoing management is available through our Grow service — but it’s your choice, not a lock-in.

The Sprint. Four Weeks. Four Phases.

Every Sprint runs on the same four-week cadence. Reviews happen at the end of weeks one, two, and three — each with a 48-hour window. The site goes live on Friday of week four.

Week 1 — Kickoff

Strategy session. 90-min copy interview. Sitemap and IA. Wireframes for every page. Friday review.

Week 2 — Design

Visual design from one of three productised directions. Copy drafted and finalised. Mobile views. Friday review.

Week 3 — Build

WordPress build on Bricks. Content load. Forms, integrations, tracking. Staging preview review on Wednesday.

Week 4 — Launch

QA, performance, accessibility, schema. Hosting migration. Lighthouse benchmark. Site live Friday, day 28.

Every Sprint starts with a 15-minute discovery call to confirm fit and lock in your cohort slot. Bookings close two weeks before kickoff so we can prep your assets and walk into week one ready to go.

Why WordPress? Because You Should Own What You Build.

We build exclusively on WordPress because it gives our clients something most agencies quietly avoid: full ownership.

WordPress powers over 40% of the web. It’s open-source, endlessly flexible, and doesn’t lock you into a proprietary ecosystem. When we hand over a site, you own the code, the content, the hosting, and the decision about what happens next. No exit fees. No platform dependency. No rebuilding from scratch if you change agencies.

It also happens to be the strongest foundation for search visibility. Clean URL structures, fast server-side rendering, full control over metadata, schema, and crawl behaviour. WordPress gives us — and you — complete control over how the site performs in Google. Try getting that from Wix.

WordPress Applied Properly - WebLogic build standard