Website Redesign

Website Redesign Ireland — Rebuild Without Losing SEO Rankings

Your website is underperforming. Traffic is stagnant, conversions are low, and the design looks dated. A redesign done properly preserves your existing SEO equity while fixing the problems holding you back.

How We Approach Website Redesigns

Most website redesigns destroy SEO rankings. Agencies rebuild the site without mapping existing URLs, strip out metadata, and launch without redirects. The result: a prettier website that gets half the traffic.

Our redesign process starts with a full Discovery Audit — we map every URL, analyse your Google Search Console data, identify your highest-value pages, and build a redirect strategy before a single line of code is written.

We then rebuild on WordPress with full technical SEO preservation, improved performance, and a conversion-focused design. The goal is not just a better-looking site — it is a site that performs measurably better than what it replaces.

Signs You Need a Website Redesign

Not every business needs a redesign. Some sites just need a content refresh or a performance tune-up. A full redesign is the right move when one or more of these is true:

  • Organic traffic has been declining for six months or more, despite regular content updates.
  • Your conversion rate is below 1% on pages that should be working — homepage, services, contact.
  • Core Web Vitals fail and no amount of plugin tweaking has fixed it.
  • The design no longer matches what your business actually sells — positioning has shifted and the site hasn’t caught up.
  • You’re embarrassed to send it to a prospect. That instinct is usually right.
  • The platform is holding you back — outdated page builder, bloated theme, or a CMS that makes every content change a project.

If two or more of these sound familiar, a redesign will likely pay for itself within twelve months through recovered organic traffic and improved conversion alone. We’ve documented our full methodology in our guide to a high-performing website redesign strategy.

What's Included in a Website Redesign Project

Every redesign we deliver includes the same foundation. No upsells, no surprise invoices, no “that wasn’t in scope” conversations at month three.

  • Full Discovery Audit — existing site, GSC data, competitor analysis, and the strategic brief that shapes everything that follows.
  • URL and redirect mapping — every existing page accounted for, every ranking URL preserved with 301s to the right destination.
  • Content strategy and copywriting — keyword-mapped page outlines and new copy written around conversion, not filler.
  • Custom WordPress design — built in Elementor Pro or a custom theme, fully responsive, designed around your actual content.
  • Technical SEO setup — schema, metadata, internal linking, performance optimisation, and Core Web Vitals pass before launch.
  • Pre-launch QA and staged rollout — nothing goes live until redirects are tested, tracking is verified, and the site passes a full QA pass on mobile and desktop.
  • Post-launch monitoring — we watch rankings, indexation, and performance for the first 30 days and fix anything that shifts.
  • 12 months of managed hosting and support — included with every project.

Website Redesign Pricing in Ireland

Most website redesigns we deliver fall between €6,000 and €18,000, depending on the size of the existing site and the depth of strategy and content work required.

  • €6,000–€10,000 — Small business redesigns. 5–10 pages, standard WordPress build, focused strategy. Right for professional services, tradespeople, and small B2B.
  • €10,000–€18,000 — Mid-market redesigns. 15–30 pages, deeper discovery, custom design, full SEO integration, content-led approach. Right for growing B2B and established service businesses.
  • €18,000+ — Complex redesigns. Large content sites, eCommerce, custom functionality, multi-stakeholder projects. Right for companies where the website is the primary revenue channel.

Every quote is fixed-price. We don’t bill hourly and we don’t move the goalposts mid-project. Book a strategy call and we’ll give you a clear cost within 48 hours.

Frequently Asked Questions About Website Redesigns

Will I lose my Google rankings during a redesign?

Not if it is done properly. We map all existing URLs, implement 301 redirects, preserve metadata, and maintain internal linking structure. Our redesign process is specifically engineered to protect and improve your search rankings.

How long does a website redesign take?

Typically 6-8 weeks for a standard redesign, 8-12 weeks for more complex projects. The discovery and planning phase takes 1-2 weeks, with the build and launch following a fixed timeline.

Can you redesign my site while keeping it on WordPress?

Yes — and we recommend it. Migrating platforms during a redesign adds unnecessary risk. We rebuild on WordPress with clean code, modern architecture, and proper technical SEO implementation.

How much does a website redesign cost in Ireland?

Most business redesigns fall between €6,000 and €18,000, with the main cost drivers being the size of the existing site, the depth of strategy and content work, and the complexity of integrations. Anything quoted under €3,000 for a full redesign is almost always skipping the strategic and content work — which is where the performance gains actually come from.

Do I need a full redesign or just a content refresh?

If your traffic is stable, your Core Web Vitals pass, and your conversion rate is healthy — you probably just need a content and UX refresh, not a full redesign. If two or more of the signs listed above apply to your site, a redesign is the right move. We’ll tell you honestly which one you need during the Discovery call, even if it means a smaller project.

Can you migrate my site from Wix, Squarespace, or Shopify to WordPress?

Yes. Platform migration is one of the most common redesigns we deliver. We rebuild the site on WordPress while preserving your existing URLs, SEO equity, and content — and fix the performance and flexibility limitations that come with closed platforms. Migrations from Wix and Squarespace to WordPress typically see significant Core Web Vitals and SEO improvements within 60–90 days of launch.

What happens to my existing content during a redesign?

Nothing gets lost. Before any design work starts, we audit every page, classify it by performance and strategic value, and decide what to keep, rewrite, consolidate, or retire. Pages that are pulling in traffic stay. Pages that aren’t earning their keep get rewritten or merged. The site comes out smaller, sharper, and performing better — not a bloated rebuild of what was already underperforming.

Website Redesign Services Across Ireland

We provide website redesign services to businesses across Ireland. Whether you are on WordPress, Wix, Squarespace, or a custom platform, we can rebuild your site on WordPress with full SEO preservation.

Start with a Discovery Audit to understand exactly what needs to change — and what needs to be preserved. Book a call to get started.

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