We rebuilt the website for CMIT — one of Ireland’s leading further education providers. The results were measurable: organic traffic increased 142%, Lighthouse performance score went from 58 to 100, and page load time dropped from 10.8 seconds to 0.6 seconds. Enquiries increased and conversion cost dropped 35%.
The course content hadn’t changed. The website had.at’s actually holding you back, what matters right now, and what to do next.
Every education website we build is structured to convert course interest into enrolment enquiries.
Structured course pages built to rank for the searches prospective students make — and answer every question before they need to call.
Clear calls to action, enquiry forms, and application flows that move a visitor from interested to enrolled without friction.
Course-specific keyword targeting so your programmes appear when prospective students search for what you offer. Especially important for QQI and CPD courses.
Fast-loading pages reduce drop-off. Students researching on mobile expect instant results. Slow pages lose enquiries before they start.
We audit your current site, competitor institutions, and keyword landscape. Every course search opportunity mapped before we build. €1,500, credited against your project.
Not everything needs fixing at once. We rank every issue by impact so you spend time and money where it matters most.
Our work with CMIT delivered a 142% increase in organic traffic and a 35% reduction in conversion cost. Measurable outcomes, not promises.
Optional monthly Grow retainer to keep the site performing through each intake cycle.ent, or assign ongoing ownership. We’ll tell you which one and why.
Websites start at €5,995 for a Growth build. Every project starts with a Discovery Audit at €1,500 (+ VAT), credited against your build if you proceed.
Education providers that invest in the right website consistently see:
A fast, professional website positions your institution correctly before a prospective student has spoken to anyone.
An enrolment lost to a competitor with a better website is an enrolment that never needed to be lost.
CMIT is one of Ireland’s leading further education providers, offering QQI-accredited programmes across business, childcare, healthcare, and IT.
When we took on the project, their website had a Lighthouse performance score of 58 and a Largest Contentful Paint (LCP) of 10.8 seconds — meaning the main content of the page took nearly 11 seconds to appear on screen. For a prospective student researching courses on a mobile phone, that’s a site they’ve already closed.
After a full technical SEO remediation and performance optimisation sprint:
Lighthouse score: 58 → 100.
LCP: 10.8 seconds → 0.6 seconds.
Organic traffic: +142% in six months.
Conversion cost: -35%.
The courses hadn’t changed. The delivery hadn’t changed. The website had — and enrolment enquiries followed.
Claire Fannin, Academic Director at CMIT: the site now reflects the quality of the programmes it promotes. Prospective students arrive informed, confident, and ready to enrol.
Prospective students search differently than business buyers. They search for outcomes (“QQI level 5 childcare Dublin”), qualifications (“accredited HR course Ireland”), and problems (“change career without going back to college”). If your course pages aren’t structured around these searches, you’re invisible at the moment of highest intent.
What we do differently for education SEO:
Each course or programme gets its own page, structured around the searches people make when they’re considering that course. Title, meta description, headings, and body copy are all written with both the prospective student and Google in mind.
QQI and CPD accreditation details are marked up with structured data so Google can display them in rich results.
Location pages cover the counties and regions you serve, capturing searches like “further education courses Wicklow” that aggregate intent from across a region.
FAQ content addresses the questions prospective students ask before they enquire — funding options, course duration, entry requirements, employment outcomes. Answering these on-page reduces barrier to enquiry and builds topical authority with Google.
Our Growth build starts at €5,995. This covers course and programme pages, enrolment enquiry flows, local SEO, and full managed hosting. Larger institutions with complex course catalogues or multiple campuses are quoted individually. Every project starts with a €1,500 Discovery Audit, credited against your build.
Yes. For providers with large course catalogues, we build filterable course directories with search by level, category, location, and delivery mode. These are built on WordPress with custom post types — easy to manage and update without technical knowledge.
Yes. We understand the QQI framework and how to structure course pages around it. Accreditation levels, award types, and progression pathways are all handled correctly in the site architecture and structured data.
Yes. We’ve integrated WordPress sites with HubSpot, Salesforce, and custom CRM systems via API and webhook. If you have an existing student management system you want to connect, we scope that in the Discovery Audit.
By enrolment enquiries and organic traffic — the metrics that directly map to intake numbers. We set up Google Analytics and Search Console tracking from day one and provide a baseline report at launch so progress is measurable from the start.
